Rajasthan Social Media Advertisement Yojana: Empowering Social Media Influencers

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By Mukesh

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In recent times, the Rajasthan government has introduced a pioneering initiative known as the Rajasthan Social Media Advertisement Yojana. This innovative program is designed to harness the power of social media platforms such as Instagram, Facebook, Twitter, and YouTube.

It empowers individuals who actively engage on these platforms by offering them significant financial incentives ranging from ₹10,000 to ₹5 lakhs for promoting government advertisements.

Key Highlights

  • Government Outreach: The Rajasthan government is proactively bridging the gap between its initiatives and the citizens by leveraging social media platforms.
  • Eligibility Criteria: To qualify for this scheme, individuals must have an active social media account on platforms like YouTube, Facebook, Twitter, or Instagram, with a subscriber or follower count exceeding 10,000.
  • Financial Rewards: Participants can earn substantial financial rewards based on their reach and influence, making this scheme a mutually beneficial opportunity.
  • Policy Guidelines: The Information and Public Relations Department has laid out clear policy guidelines to ensure transparency and ethical promotion of government advertisements.
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Benefits of Rajasthan Social Media Advertisement Yojana

1. Financial Incentives

One of the most appealing aspects of this scheme is the financial reward it offers to social media influencers. Depending on the reach and influence of your social media account, you can earn between ₹10,000 to ₹5 lakhs for promoting government advertisements. This financial incentive serves as a token of appreciation for your efforts in spreading awareness about government initiatives.

2. Policy Guidelines

The Information and Public Relations Department has issued comprehensive policy guidelines for social media influencers. These guidelines ensure transparency and ethical promotion of government advertisements. By adhering to these guidelines, you can contribute to the effective dissemination of information while maintaining the integrity of your online presence.

Rajasthan Government Social Media Advertisement Money Distribution

CategoriesMinimum Subscribers/Followers Required
Category A10 lakh or more
Category B5 lakh or more
Category C1 lakh or more
Category D10,000 or more
  • Financial Rewards: Participants can earn substantial financial rewards based on their reach and influence, making this scheme a mutually beneficial opportunity.
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Rajasthan Government Social Media Advertisement Scheme 2023 Rates

CategoryAdvertisement Rates (in INR)
Category A₹5,00,000 and above
Category B₹3,00,000 – ₹4,99,999
Category C₹1,00,000 – ₹2,99,999
Category D₹10,000 – ₹99,999
  • Policy Guidelines: The Information and Public Relations Department has laid out clear policy guidelines to ensure transparency and ethical promotion of government advertisements.
Social Media PlatformAdvertisement Rates – Primary CategoryAdvertisement Rates – Fourth Category
YouTube₹5,00,000 and above₹10,000
₹3,00,000 – ₹4,99,999
₹1,00,000 – ₹2,99,999
₹10,000 – ₹99,999
Facebook and Instagram₹5,00,000 and above₹1,000
₹3,00,000 – ₹4,99,999
₹1,00,000 – ₹2,99,999
₹10,000 – ₹99,999
Twitter₹10,000₹1,000
₹5,000
₹3,000
₹1,000

How to Benefit from Rajasthan Social Media Advertisement Yojana

To make the most of the Rajasthan Social Media Advertisement Yojana, follow these steps:

  1. Meet Eligibility Criteria: Ensure that your social media account has more than 10,000 subscribers or followers on platforms like YouTube, Facebook, Twitter, or Instagram.
  2. Stay Informed: Keep yourself updated with the latest government schemes and initiatives. Being well-informed will enable you to promote these initiatives effectively.
  3. Follow Policy Guidelines: Familiarize yourself with the policy guidelines provided by the Information and Public Relations Department. Compliance with these guidelines is essential for successful participation in the scheme.
  4. Engage Actively: Maintain an active and engaging social media presence. Regularly share government advertisements and updates to maximize your reach.
  5. Apply for the Scheme: Keep an eye out for announcements regarding the scheme’s application process. Submit your application and relevant details as required.
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Conclusion

The Rajasthan Social Media Advertisement Yojana is a groundbreaking initiative that empowers social media influencers and strengthens the connection between the government and its citizens.

By actively participating in this scheme, you not only stand to benefit financially but also contribute to the greater good by spreading awareness about vital government programs.

Seize this opportunity to make a positive impact and earn rewards while doing so. The Rajasthan government is keen on collaborating with influencers like you to drive change and awareness in the digital age.

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